Introduction to Jim's Mowing Sydney
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Why Join Jim’s?
Jim’s is the number 1 brand in Australia for Lawn Mowing and Gardening.
How does that help me?
Each year in Sydney we pass on to our franchisees over 20,000 new customers who are looking for lawn or garden maintenance services on top of their existing clients.
The estimated value of these new services is over $20 million.
In addition to the 20,000 individual customers above, last year we had to say sorry to a further 11,000+ customers that our franchisees could not quote for because they were too busy.
The estimated value of this lost business is over $9 million.
This is a snapshot of the power of the Jim’s Mowing brand and reputation for outstanding service and quality of work.
As we are the number one brand in Lawn Mowing and Gardening our business model is based on making our franchisees successful. Success for a franchisee varies from franchisee to franchisee but there are three broad sizes/structures:
- One person working by themselves as and when they wish.
- One franchisee with a worker helping you out each day.
- A franchisee that employes multiple people and multiple vehicles on the road
What are the fundamentals of the Jim’s model? Each franchisee is free to:
- Set their own pricing.
- Decide which days of the week they wish to work.
- Set the hours that they work.
- Set the type of work that they want to do.
- Work in the areas that they want to work.
- Grow as large as they would like as we have flat fees, the more you earn the more you keep.
How do we help you get started?
- Comprehensive training at startup and ongoing
- Work availability guarantee
- Systems that help you plan and schedule into the future
- Regular access to your local franchisor and all the Sydney franchisor who have a combined experience with Jim’s in excess of 50 years.
How much can I earn?
As the owner of your franchise, the potential earnings of the business really comes down to you. Your drive to succeed is what dictates your earnings.
As the premium brand in Mowing and Gardening, clients are happy to pay more for the peace of mind of going with Jim’s Mowing.
There are no limits on how big you grow your business or what sort of lifestyle you wish to achieve. Every person’s needs and wants differ, so part of the process when joining Jim’s is to discuss with the Jim’s Mowing team the sort of income you are looking for and the lifestyle you wish to achieve.
We then discuss a plan to help you attain your goals.
A guide for what a single operator can earn initially, as you get more experience you will be able to increase the daily income:
| No of Jobs per Day | Gross Income per Day @$77 per Job | No of Days worked per week | Weekly Income | Annual Income based on 48 weeks per year. |
| 6 | $462- | 5 | $2,310- | $110,880- |
| 7 | $539- | 5 | $2,695- | $129,360- |
| 8 | $616- | 5 | $3,080- | $147,840- |
| 9 | $693- | 5 | $3,465- | $166,320- |
Want to know more? Join one of our trainers and ask them how much they earn in day.
Through our training we will show you how to mow a lawn in a fraction of the time it takes you to mow your lawn at home.
The Jim’s opportunity is a business, a franchise system, not an employment contract or sub-contract. The more you put in, the more you get back and the more you can earn.
How much to start?
This is a conversation that needs to be had with your local franchisor. Like everything, it varies based on the type of business you want to start:- Starting a Jim’s Mowing franchise without existing customers and growing your business from referral of customers from the Jim’s network. You can start with as little as $10k deposit, balance subject to finance.
- Buying a business from an existing franchisee, the price is dependent on the turnover of the customers being purchased and if any equipment is included.
- Starting a Jim’s Mowing franchise with a smaller group of customers and growing your business from referral of customers from the Jim’s network. The price is dependent on the turnover of the customers being purchased.
A list of the current sales is on our website.
- Jim’s Mowing territory (New or existing)
- Work availability guarantee from $1500- up to $3,000- per week
- Use of the power of the Jim’s brand as leverage to win and retain customers.
- Initial and ongoing support from your franchisors.
- Initial uniform pack everything you need to get started.
- Safety pack the essential safety equipment to get your business up and running.
- Access to Jim’s software to manage, work, leads, scheduling, quoting, invoicing and email.
- Marketing kit including an initial supply of Business cards, fridge magnets, generic and personalised fliers.
If customers are being transferred there is a formal hand over.
Some things are too individual to include.
Transport - Ute, Van, Trailer, Car
- There is no one answer for the right transport. Some areas of Sydney do not lend themselves to trailers as they have narrow laneways and small/limited parking so a van or ute might be preferable. Vans and Utes cannot carry away as much waste as a trailer so might mean more frequent trips to the tip. Vehicles towing a trailer must be rated for the loads that you would carry.
- Considerations include; reliability, tools storage and access, ability/ease of securing equipment, load ratings, storage for green waste, how tight is access in my preferred work location and where can I leave safely overnight.
Vehicle Signage
Jim’s will not dictate either your vehicle or trailer choice however you will need to meet the signage requirements based on the option that you choose. Pricing varies from vehicle to vehicle but once you have chosen a vehicle we can confirm pricing from one of our suppliers or you can arrange your own. An estimate of the cost from $1k
Basic equipment package
A basic powered commercial equipment package is approximately $4k made up of mower, Brush Cutter, Multi Tool with two attachments and a blower.
Other tools may be required like rakes, shovels, weeding tools, gutter cleaning tools, secateurs, loppers etc most people start with a few basics and then see what they need for their franchise.
Insurance
Jim’s Public Liability Insurance is required to be taken out through the Jim’s group.
Recommended insurances but not required include vehicle, trailer, equipment, income protection, Workcover (Required if you employ staff or you have a company).
How can we help?
- Jim’s finance can help new franchisees with vehicle finance, and we can organise a referral.
- We have relationships with several signage companies to assist with supply and supply and install.
- If purchasing equipment outright, we can introduce you to suppliers who can offer a discount.
- If looking to finance a trailer, a rent to buy option from a preferred supplier is from $80 per week.
- If looking to finance powered equipment, a rent to buy option of the above package would be $52 per week.
- All insurances (except Workcover) can be taken out through Jim’s Insurance and can be paid by the month.
Prices correct as at June 2023
Ongoing Franchisee Fees
Every business needs to consider a range of activities; advertising to attract new customers, communicating and managing customers, systems for scheduling, quoting and invoicing, ongoing training and support.
This does not change because you join a franchise; at Jim’s Mowing we have this all sorted for you. The base franchisee fee is approximately $850- per month (if you are fully compliant) This varies based on the number of leads (new customers) that you take each month.
We consolidate the fees of all Jim’s Mowing franchisees and use the combined purchasing power to provide:
Marketing and branding
Our dedicated marketing teams focus is on improving the brand and increasing the number of leads/customers for our franchisees.
Every month your regional franchisor will separate a portion of the fees into an advertising fund. The fund is managed for the sole purpose of increasing the number of leads (new customers).
Jim’s Mowing has existing relationships with digital, social, print, radio and TV advertising agencies.
Call Centre
Australian based dedicated call centre 7 days, 7am-8pm Mon-Fri, and 8am-4pm Sat-Sun.
Available to customers and franchisees.
Website
Approximately half of customers book via our website. The website is constantly being maintained and improved.
Customer Relationship Management System
Centralised record of all customers that come through Jim’s Mowing, including name, address, phone, email, and notes. This system records which franchisee “owns” each customer so that if they contact Jim’s for another mowing service they will be directed back to you.
Software programs
Designed specifically for Jim’s Mowing as cloud based software available across laptops, tablets and phones and includes multiple options:
- Schedule Clients
- Notification of new leads
- Quote new jobs with the ability to text and email while in the field.
- Invoice completed work with the ability to text and email while in the field.
- Basic accounting functions GST tracking, expenses tracking, profit and loss.
Training and Support
- Ongoing Training – upskill yourself.
- Ongoing Support – That’s what we are here for.
- Your four Sydney Franchisors have over 100 years of work experience; over 50 years with Jim’s Mowing.
- We support over 300 Franchisees.
The biggest value you get is the brand, its combined strength and reputation.
How much work will it take me each week to cover my fees?Generally, by lunch time Monday you will have covered your fees for the week; the rest of the week is all yours.
Training and Support
Training before you start your business.
We offer a comprehensive training program that gets you ready to start a business whether you are a novice or experienced.
Once you have started, for the first three months your regional franchisor will schedule at least weekly contact to answer any questions or issues you have.
Melbourne induction training
- At Jim’s HQ (Airfares not included).
- Meals and accommodation.
- 3 Days of the Jim’s way and systems.
- 3 Days mowing specific training.
- Conducted by current franchisees, franchisors or specialised trainers depending on topic.
In the field training
Spend 4-10 days with a Jim’s Mowing trainer learning:
- Different types of equipment and how to safely use.
- Customer relations.
- Lots of hints and tips.
Chemical Accreditation Training
Learn and be licenced to safely apply and store chemicals in NSW.
Awareness of the potential hazards and risks associated with pesticide use and to provide practical information on the safe handling and application of chemicals.
Is facilitated by your Sydney based regional franchisor. The Sydney regional franchisors work as a team to support all our franchisees, so you get access to not one but four experienced business people. Your Sydney franchisors have 100 years in experience across a range of industries and 40 years with Jim’s Mowing. We currently support over 300 franchisees. The experience of your Sydney Regional Franchisors covers:
- Mowing
- Gardening
- Odd Jobs
- Jim’s Software
- Quoting
- Financing
- Accounting
- Business Development
- Franchising
- Business organisation
- Operations Management
Your franchisors can also tap into the knowledge of Mowing franchisors across the country.
The goal is for the Sydney Franchisors to support you in running a successful business. The support required will vary from franchisee to franchisee and the stage of your business. We have activities to keep in contact with you including regular networking/meetings with your fellow franchisees and franchisor. Monthly contact with your franchisor.
We also host regular franchisee specific training:
- Lawn and garden care
- Garden and lawn pests and weeds how to safely manage and
- Garden and lawn fertilising what to use when to use it and why.
- Hedging & Pruning
- Basic equipment maintenance
- Business workshops
- Employing staff advice
Trial Day
If you are interested in owning a Jim’s Mowing franchise the best way to get a ‘hands’ on feel for what it would be like is to join one of our fellow franchisees for a Trial Day!
What is a trial day?
You will be heading out into the field assisting with all the daily tasks that one of our franchisees tends to during their working day. Practical tasks that you might see, or experience include:
- Lawn Mowing and edging
- Blowing down pathways
- Hedging and Pruning
- Weeding and so on
- Spraying
Our franchisee will show you what they do within a day.
Most importantly, a trial day gives you the chance to ask as many questions as you want from an experienced Jim’s Mowing franchisee.
A trial day is there to give you a real life understanding of being a franchisee, giving you the confidence to make an informed decision that this is the type of business you want to run.
So, what are you waiting for?
Book a trial day with one of our franchisees today - you won’t regret it!!
How do you get work?
Being a part of the Jim’s Mowing brand means your business will take advantage of the significant marketing and brand recognition Jim’s Mowing has built over many decades. All the work has been done to provide you with a ready pool of leads.
In the Sydney region, we generated more than 31,000 leads (new customers) with an estimated value of $29 million.
By joining Jim’s Mowing you’re already ahead of the competition.
So how do you get the actual work??
- We have an Australian based call centre and Jim’s Mowing website taking enquiries for you and sending them to you as a lead via text, our software and email.
- We also have a Jim’s national contracts team working to provide large national based contracts for our franchisees.
- Due to the strength of our brand, we have a very high walk-up enquiry rate, where a passer-by will stop to ask for a quotation after noticing your uniform or your branded vehicle or trailer.
- Work can also come from your franchisor and other franchisees through their networks and referrals from their customers.
- Referrals and ‘up selling’ from your customers.
- We will assist you with the skills to achieve this through our business development training and support.
Jim’s Mowing franchisees all run their own businesses but are a part of the Jim’s Mowing, we work to keep our customers within Jim’s Mowing and for all of us to build successful businesses.
Steps to Joining Jim's
- Enquiry talk over the phone.
- Face to Face meeting with franchisor.
- Trial Day Get a feel for what it is like and is this the type of business you want to run.
- Setting up the business – Purchase price/finance arranged and business structure
- Choose your business: - New territory with no existing customers. - New territory with some customers. - Existing territory and customers.
- Formal documents i.e., franchise agreement. You will need to hold these for 14 days.
- Book your Jim's Training
- National Training 6 days - 3 days learning of the Jim's systems and processes - 3 Days of Mowing related topics (Quoting and Scheduling)
- Hands on training 5 - 10 days of field training.
- Arrange Machinery, trailer and/or Vehicle – Signage
- Complete the purchase the business (Sign documents and balance of funds owing).
- Arrange Public Liability Insurance
- Business briefing (Systems up and working)
- Business Handover (For those buying an established business)
- Start your franchise.